Tag: Social Media

5 Ways To Make Content Go Viral

Posted on by Ashley Rose Davidson in Blog, Uncategorized

content-viral-ashleyrosedavidsonIt’s the golden question in digital marketing, “what makes something go viral?” I can tell you first hand, it’s not dumb luck! Carefully plotted with strategic timing is more like it. The secret sauce to viral content is a mix of evoking high arousal emotions, sharing practical information and having a positive message rather than a negative connotation.

If you’re looking to attract website traffic, content that is uplifting and appeals to people’s narcissism can be more stimulating than content with a negative connotation. Here’s an overview of what can help your content become more `sticky` and viral.

  1. People Want to Look Smart
    Before people share a piece of content; they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on. Whether it’s sharing a political piece, something historical or relevant to their educational background it`s beneficial to create content that makes your audience look smarter when shared.
  1. Piece of History
    If there has been a new discovery, something monumental or even historical has happened people like to document it by sharing it to their social profiles. Good examples of this are when NASA landed a rover on Mars, September 11 tragedy or when America elected their first black President. Sharing a piece of history unties us all and makes you feel a part of the tribe.
  1. Being Practical
    Ever since the dawn of Pinterest, DIY has taken over the online world. People want to be able to “do it themselves” and be inspired to give it a try on their own. Creating content that offers advice, warns potential dangers or helpful tips is shareworthy because of the value it adds to your friends, fans or followers. Listicles are a style of article that works perfectly in this category as they are quick tidbits of easily retainable information.
  1.  Make Them Laugh
    Humorous content is most heavily engaged with because –bottom line everyone likes to laugh.  Funny content can be in the form of images, memes, quotes, videos, etc. But the most important part of making your audience laugh is to remain as genuine as possible.  A perfect example of this is IKEA`s 2015 campaign, “Experience the Power of a Bookbook“ which parody`s the launch of the new iPhone 6. It`s a perfect blend of light humor and product information which became extremely viral with over 18 million unique views!
  1. Tells a Story About Yourself
    Personality quizzes are a great piece of content that helps describe a person’s likes and interests. It helps to define themselves to their friends and give people a better sense of who they are.  People want to tell the world who they are and the story about themselves so create content that acts as a platform for the user to do so.

At the end of the day, no one can guarantee which content will receive 10 million views, but for the most part the content people share isn’t at random. The same practice can be adapted by businesses looking to become viral as well.

Going viral is a difficult thing to craft in content marketing and it’s not always guaranteed what will ignite a post to go viral. But by understanding the art of virality, you can potentially increase the likelihood that your content will be shared by your followers.

Get Your Business On Google

Posted on by Ashley Rose Davidson in Blog, Uncategorized

Google-My-Business-logo.png

There’s no doubt about it, we all know by now that Google is the #1 search engine online. With about 3.3 billion searches conducted every single day on Google, we would have to agree!

However, this massive number is just a small fraction of your actual relationship and interactive with Google. Think about it, there’s Google Places, Google Maps, Gmail, Google Drive, Google Docs, Google Adwords and more. This is why putting your business on Google is such a key component to your overall digital marketing strategy.

In order to understand the importance of having your business on Google, here are some of the reasons why you should Google My Business.

  1. Be Found on Google – Well this was an easy one but it’s this is where your customers will look for you online. Playing hard to get: good for dating but bad for business. You want to put the right information about your business on search, maps and even Google+ so that customers can get in touch you. Your next customer could just be a click away!
  2. Be Found Across all Devices – Customers are using mobile devices, tablets, desktops and even Smartwatches now to find local businesses. Whether you’re searching at home, on the road, or even switching between devices, you want your customers to find the same information about your business no matter what the device.
  3. Get on the Map – A verified business can appear in Google Maps and be listed as a registered business within Google Places which makes it easy for customers to find your business. They can also search for your contact information, star ratings and online reviews of your business.
  4. Connect with Customers – Getting closer to your customers should be a top priority. Build lasting relationships by sharing what’s new and responding to customer feedback is a vital way for your business to success nowadays. The Google+ follow button allows for customers to stay up-to-date with special offers, important news or updates regarding your business. The number of followers you have can also show up when your business appears in Search which can be seen as a social endorsement.
  5. Jump on the Google+ Train – Strong online reviews and pictures of your business and products can help your business stand out to users online. You want to be able to keep your customers in the loop with status updates, news and special offers on your Google+ page. Your customers can hit the +1 button (which is seen as a “like”) and reply to the content which gives you a direct connection to their feedback.
  6. Give Customers The Right Information – Don’t make it hard for your customers to find the right information about your business. Display the correct contact information, description of your business, hours of operation, website and more. When your business appears on Google, you are making it easier for customers to find information about your business, including hours or operations, contact information and even directions to your location.
  7. Stay on Top of Reviews – Stay on top of your online reputation by managing all online reviews of your business, reply to them as your business and track your star ratings. Customer ratings and reviews will assist with managing all of the valuable feedback from your customers. This can also assist in the way you do business going forward by making any necessary changes to meet consumer demand.

Don’t miss out on any more searches of your business! Now it the time to get your business found by the right people.

Defining Your Social Media Objectives

Posted on by Ashley Rose Davidson in Blog, Uncategorized

WhySocialMedia
Do you know what you want to achieve with social media? According to recent report by Constant Contact, over 50% of small businesses need help with their social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting any goals. With a little planning, your business can use social media effectively and meet your objectives and goals.

So let’s start with the basics! Why is your company on social media? What are you working towards? What do you hope to achieve with social media? Every brand should have clear goals and objectives that its social media activity is trying to achieve.

If you’re unsure on how to define your goals, take a look at some of these common social media objectives:

  • Increase the overall traffic to my company’s website.
  • Increase your sales through lead generation and product promotion.
  • Attract new customers and connect with potential clients.
  • Generate awareness and increase word of mouth marketing.
  • Showcase my company’s products and services to fans and potential customers.
  • Increase your search engine optimization (SEO) results.
  • Put your business in front of your clients and customers.
  • Build loyalty and deepen relationships with your followers and customers.
  • Add another outlet to showcase and highlight the services you offer.

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Important Questions to Ask

Before you define your social media objective and goals, you need to ask yourself some important questions about your business. These questions will help to set a foundation on how your strategy should be structured.

Who are you talking to?
Creating a social media presence means you are building a fanbase. Followers, Fans, Members, they’re your audience and you want them to participate, share and engage with your shared content. By doing this will increase your reach through word of mouth marketing. It’s helpful to create a painted picture of your ideal audience.

What should I talk about on social media?
Social media is kind of like being at a party or event. Now picture yourself at this event, do you find yourself drawn to people who only talk about themselves? Probably not. Use this idea of a “party” when speaking to your audience. Ask yourself, why will these people want to connect with my material?

What’s in it for them?
People tend connect with businesses on social media because they will get something out of it. Perhaps, it’s a discount, special savings, exclusive content, entertainment or even education that helps their own agenda. Whatever the reason maybe, it’s not about you. So, give your audience what they want. Keep your audience in mind with every piece of material that is created.

Google Analytics: 101

Posted on by Ashley Rose Davidson in Blog, Uncategorized

google-analyticsDid you know that effective search engine optimization (SEO) techniques can significantly increase your website’s ranking? That means more visitors to your site! Today, the only thing more important than having a website is ensuring that your site is visible and currently reaching potential customers. Google Analytics has been proven to be an excellent tool for monitoring the progress and the performance of your website.

Google Analytics for your website will help you improve your overall digital marketing strategy as you can track your online campaigns and what’s driving traffic to your website. Also, if you are using social media for business, you can monitor the productivity and efficiency of your social media efforts by tracking social traffic to your website.

Take a look at some of the benefits and advantages of using Google Analytics and how it will improve your overall digital marketing strategy:

  • Real-Time Monitoring – This allows you to monitor activity as it happens on your website in case there are any glitches or downtime which enables you to respond right away. Real-Time allows for you to monitor how many people are on your website, their geographic location, traffic sources, interacted pages and goal conversions.
  • Search Engine Optimization – Google Analytics helps track the performance of your keywords on your website. In order to have a successful campaign, it helps to know how much traffic each of the keyword brings to your website. This will open up a world of information you probably never knew about visitors on your site such as top performing pages, visitor demographics, audience behaviour, what devices visitors are using to visit your website, etc.
  • Pay-Per-Click Advertising – Linking your Google AdWords with your Google Analytics account gives you the entire picture of customer’s behaviour; from ad clicks or impressions to conversions. Joining the accounts can help you analyze your customer’s activity on your website and can shed light on how much of your website traffic or sales comes from AdWords. There are many intricacies with pay-per-click advertising and Google Analytics plays a vital role in deciding how to spend your money effectively. Help manage the performance of your Google AdWords (pay-per-click advertising) campaigns.

You need to go beyond the basic information and have a comprehensive strategy to ensure your website is meeting your company’s overall objectives and marketing goals. We can help navigate and understand the most relevant information to help develop a digital marketing strategy for your business.

Hashtag Engine Optimization

Posted on by Ashley Rose Davidson in Blog, Uncategorized

Hashtag

If you use any social media site, you’re probably familiar with hashtags. But for many people, they’re still not sure how they work and what they are being used for.

What is a Hashtag?

The # symbol is commonly called the pound sign and number sign and but these days it’s known as the hashtag. When you use this symbol in front of a keyword on any social media network it identifies a message on a specific topic. In short, a hashtag allows people to search and find related topics on social networking sites.

The Oxford English Dictionary has even recently added and defined the word “hashtag” as it’s become so popular in the language spoken online. A clear assumption can be made about the popularity of hashtags not just because there’s a “coolness factor” but because they serve a certain purpose. Hashtags have become an integral way we communicate online and it’s important to know how to use them especially for business. Plus, they can be a lot of fun!

What is Hashtag Engine Optimization?

Hashtag Engine Optimization (HEO) is a relatively new marketing strategy. Unlike Search Engine Optimization (SEO) which focuses on gaining higher rankings, HEO is about finding trending topics or even creating new content around them.

Basically as soon as you include a post with a hashtag, you will automatically become a participant of the group of content that contains the hashtag. Especially if you use a trending hashtag, just imagine the number of people searching for it and stumbling upon your content. This will help to gain more exposure in social media and hopefully bring more traffic into your website.

Examples of Popular Hashtags

Hashtags are designed to target groups of people who all share common interests. The most popular hashtags of the moment will attract plenty of interest and commentary online. Choosing such hashtags can be an effective way to introduce your business to new people online. After all, people love sharing similar interests and supporting worthwhile topics. Take a look at some of these examples of the most viral hashtags to see just how powerful hashtags can be.

#ALSicebucketchallenge

#nomakeupselfie

#OttawaStrong

#BellLetsTalk

Using hashtags can be a smart business move and a great opportunity to connect with like-minded people on social media. The beauty of choosing hashtags is that they put you into a particular group right away. Hashtag Engine Optimization might possibly be the new Search Engine Optimization, so it can be in your best interest to start implementing them into social media posts.

Finding The Right Social Network For Your Business

Posted on by Ashley Rose Davidson in Blog

social-mediaWhen it comes to social media, how do you know which ones are right for your business? With so many options, it can be confusing to know where you should focus your efforts.

Instead of chasing all the latest trends, it’s best to analyze your options and know which platform will be most effective for your business. But before deciding what social media networks to use, you need to know what your goals are and what you hope to achieve.

First off ask yourself, you must determine your company’s goals. Are you looking to generate leads, engage with existing customers, offer customer service or create brand awareness? After you have defined your objectives, your decision for which platforms to use should become clearer.

So what factors should you consider? Take a look at these tips when deciding which social media route is best for your business:

Do Your Research

To find out what each platform can offer, you will need to do your research first. This will help you determine are any potential limitations and what the cost associated with using each tool. There are lots of things to learn when venturing into online social networking so spend some time researching what types of social networks are available and how they can support your business objectives.

Experiment

Trial and error is often necessary when deciding which platform will best suit your company’s goals and objectives. In some cases, you won’t know what works and what doesn’t unless you experiment with the different options that are available first. Of course, utilizing the experience of a social media expert can certainly help steer you in the right direction.

Stop and Listen

Listening to active conversations is crucial before you begin and this will be a key indicator for how active a social media platform is for your industry. If there isn’t much activity going on about your industry, it may be in your best interest to just skip it. Check out social media monitoring sites such as How Sociable, Social Mention, and even Google Alerts to search for active conversions within each social media network.

Profile Your Market

After you have listened to the conversation, you will need to profile your current customer base. Have a clear understanding of who your customers are and what networks they choose to use. This will help you screen which platforms to focus on, once you know your ideal customer.

Follow Trends           

You don’t want to jump on every social media band-wagon but it’s important to know what platforms are popular and being used. Following the right trends will help your brand remain relevant and in touch with your customer. If you don’t know social networks are on trend right now, this is where a contacting a social media expert or marketing agency can help.

How to Integrate Social Media into Your Wedding

Posted on by Ashley Rose Davidson in Blog

social-media-weddingAfter attending countless weddings, being a bridesmaid on numerous occasions and of course being a bride myself, I can certainly bring a thing or two to the wedding table. During any wedding there are so many memories made and timeless moments that can be captured through the use of social media.

If your a part of any wedding planning or a bride yourself, here are 5 helpful ways you can best utilize social media for your special occasion and also the events leading up to your wedding.

  1. Wedding Hashtags – Do you Instagram? By creating a hashtag specific for your wedding, it will allow for your guests to tag the pictures they capture and for you to enjoy them afterwards. If you create one hashtag, your guests can share updates on social media sites like Twitter, Instagram and even Facebook (just as long as you are friends with them or they make their pictures public). Don’t forget to put up a couple signs around your venue space to let your guests know of the hashtag you have selected. Also, take a look around to see what hashtag isn’t too common and widely used or else your pictures may get lost in the mix.
  2. Facebook Event – Creating an event on Facebook can be a great way to start the excitement and share important information with your guests. Your guests can also make travel accommodations or even add each other on Facebook if they wanted too. Since not all of your Facebook friends will be attending your wedding, make sure to make the event private for Guests Only. This way only your guests will be able to see vital or private information.
  3. Shared Facebook Album – Facebook recently released a new feature where numerous people can upload their pictures to the same album, which would be great for members of your bridal party or family. To create a shared album, you go to an album you’ve created and then click Make Shared Album in the top left corner. Then you can choose the contributors, select an audience and then click save. All of the contributors will be able to view, add photos and add contributors to the album. 
  4. Create a Great Wedding Website – Weddings are a time where people travel from all sorts of different locations so having a website dedicated to your special day is a great way to communicate with your guests leading up to the date. You can provide location and parking information, directions, highlight the members of your bridal party, create wedding specific events leading up the date and story the story of how you met. Having a wedding website is especially necessary if you plan on having a destination wedding. Best of all, most simple website are free to create such as, as WordPress, Blogger, or even Tie the Knot.
  5. Live Stream – Create a social media station for all of your guests to tweet your well wishes for the happy couple and share helpful marriage advice by using your event hashtag. A live stream of photos from the event can be a fun way to engage people and encourage more sharing. Guests will be able to watch the live stream on a projector in a dedicated area of your venue space. It’s also a great way to capture pictures taken throughout the ceremony or reception for all of the guests to see. It’s a modern day spin on the day-of wedding day video!

Have you attended a wedding where they incorporated social media? All of the brides reading this post, will certainly appreciate your tips and social media wedding ideas. 

Thank you!

How I Got My Tech Job

Posted on by Ashley Rose Davidson in Blog, Uncategorized

Ashley Rose DavidsonAs Social Media Manager with Voices.com, an online marketplace that connects brands with professional voiceover talent, I consider myself Voices.com’s #1 cheerleader and am a proud advocate and promoter for the company. I started with Voices.com in December of 2009 as the first Account Executive to help the development of our sales team. As an Account Executive, my primary focus was telephone sales by accurately representing Voices.com’s products and services to our customers.

However, my role significantly changed after attending PodCamp Toronto 2010,  the “unconference” for new media enthusiasts, when they announced that Facebook pages are the new group! The entire marketing team understood the need to focus our presence and efforts to the creation of a company Facebook page. Since I have such a strong passion for social media, I volunteered my creative input, personality and time to our social media efforts to represent the brand online. Soon enough, a schedule was created for me to spend an hour a day updating all Voices.com social media channels, while maintaining my role as an Account Executive.

As our social media popularity grow online, my new role was clearly defined into a full position as Social Media Manager beginning January 2011. As Social Media Manager, I serve as the eyes and ears of the company while managing day-to-day social media activities online. I am actively engaged in the online community through conversations and answering customer needs through channels such as Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and many more. My love for Voices.com is translated through the content shared with our community, my positive attitude towards our customers and the love for connecting with people through social media.

Now it’s time to share your story. Comment below with how you got your current tech job.

Thank you!

Finding the Right Social Media Platform for Your Business

Posted on by Ashley Rose Davidson in Blog, Uncategorized

Social Media IconsLooking to find the right social media platform for your business? Instead of chasing the newest social media trend, you need to analyze which platform will be most effective for your business goals. What factors should you consider? How can you make your foray effective?

Before deciding what social media platforms to use for your business, you need to know what your goals are and what you hope to achieve. Ask yourself, what are your company goals? Are you looking to generate leads for your business or engage with existing customers?  What message do you want to communicate? After you have defined your objectives, your decisions for which platform to use will be more clear-cut.

Factors to consider when deciding which social media route to follow include:

Investigate and Experiment

  • Trial and error is almost necessary when deciding which platform will best suit your company’s goals and objectives. Do your research beforehand to find out what each platform can offer, if there are any potential limitations and what the cost associated with using the each tool are

Listen to the Conversation

  • Listening to active conversations is crucial before you begin and it will be a key indicator for how active a social media platform is for your industry. If there isn’t much discussion going on about your brand or industry within a specific platform, it might be worthwhile to skip it. Try using real-time social media monitoring programs such as, Social Mention http://socialmention.com/ , How Sociable http://www.howsociable.com/  and Google Alerts http://www.google.ca/alerts

 Profile Your Niche Market

  • After you have listened to the conversation, you need to profile your demographic and figure out who you are able to reach. This will help you filter down what platforms to focus on, once you know your niche market.
    • Age, sex, education level, location, languages.

 Follow Trends            

  • You don’t want to jump on every social media band-wagon but it’s important to know what platforms are popular and being used often. Following social media trends will help your brand remain relevant, top-of-mind and in-touch with your customer’s behaviour and interests.