Google Analytics: 101

google-analyticsDid you know that effective search engine optimization (SEO) techniques can significantly increase your website’s ranking? That means more visitors to your site! Today, the only thing more important than having a website is ensuring that your site is visible and currently reaching potential customers. Google Analytics has been proven to be an excellent tool for monitoring the progress and the performance of your website.

Google Analytics for your website will help you improve your overall digital marketing strategy as you can track your online campaigns and what’s driving traffic to your website. Also, if you are using social media for business, you can monitor the productivity and efficiency of your social media efforts by tracking social traffic to your website.

Take a look at some of the benefits and advantages of using Google Analytics and how it will improve your overall digital marketing strategy:

  • Real-Time Monitoring – This allows you to monitor activity as it happens on your website in case there are any glitches or downtime which enables you to respond right away. Real-Time allows for you to monitor how many people are on your website, their geographic location, traffic sources, interacted pages and goal conversions.
  • Search Engine Optimization – Google Analytics helps track the performance of your keywords on your website. In order to have a successful campaign, it helps to know how much traffic each of the keyword brings to your website. This will open up a world of information you probably never knew about visitors on your site such as top performing pages, visitor demographics, audience behaviour, what devices visitors are using to visit your website, etc.
  • Pay-Per-Click Advertising – Linking your Google AdWords with your Google Analytics account gives you the entire picture of customer’s behaviour; from ad clicks or impressions to conversions. Joining the accounts can help you analyze your customer’s activity on your website and can shed light on how much of your website traffic or sales comes from AdWords. There are many intricacies with pay-per-click advertising and Google Analytics plays a vital role in deciding how to spend your money effectively. Help manage the performance of your Google AdWords (pay-per-click advertising) campaigns.

You need to go beyond the basic information and have a comprehensive strategy to ensure your website is meeting your company’s overall objectives and marketing goals. We can help navigate and understand the most relevant information to help develop a digital marketing strategy for your business.

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