Summary of Qualifications
Ability to create lucrative digital marketing campaigns with innovative uses of content marketing, social media, email marketing, video production, retargeting, online advertising to excel online traffic and improve conversion rates. Pushed for innovative uses of social media and digital marketing to promote products and create brand awareness. Managed budgets, schedules and resources for web-based projects and created online content to drive relevant and meaningful website traffic. Capable of jumping from the analytical to the creative side of digital marketing.
Proficient in: Facebook Advertising, Facebook Insights, Google Analytics, Google Adwords, LinkedIn Advertising, Twitter Analytics, HootSuite, Salesforce and Email Marketing.
FAIRSTONE BANK | Sept 2021 – Present
PROGRAM MANAGER, STRATEGIC PARTNERSHIP AND AFFILIATE MARKET ING
Responsible for managing Fairstone’s current partnerships and affiliate marketing program, a critical marketing channel contributing strongly to Fairstone’s overall new unit generation. Lead acting role in facilitating growth in the form of new partnerships, resulting in new applications, revenue and net new cash for the business. Lead the day-to-day relationships with all existing partners and uncovered new growth opportunities to drive lift and volume.
Owned the partnership and referral pipeline, from sourcing, onboarding, training, and partnership growth. Directed and sized all new opportunities, including presenting, and selling internal and external stakeholders on the value behind the opportunities. Collaborated with internal departments including digital and technology, corporate development, advanced analytics, graphic design, content, risk assessment, compliance, legal and finance teams to launch critical initiatives supporting total volume growth. Responsible for managing all third party affiliate marketing platforms and vendors to monitor tracking, performance and volume to support Fairstone’s overall new unit and revenue objectives.
DIPLY | July 2016 – Present
BRAND PARTNERSHIP MANAGER, SOCIAL COMMERCE
Partner with brands/companies to develop authentic and engaging content that drives influence and sales. Managed custom digital marketing campaigns to exceed sales goals and elevate brand awareness through strategic use of content marketing, affiliate marketing, paid social advertising, programmatic advertising and social distribution. Ensure timely and successful execution of all social commerce campaigns to meet revenue goals by integrating Diply’s immerse social media reach and distribution. Liaise with cross-functional teams such as Social Media, Editorial, Paid Distribution, Digital Marketing and Video Production departments to successfully execute and launch all campaigns. Responsible for prospecting new clients including qualifying and closing new accounts. Forecasting, tracking, and reporting on all key campaign performance metrics.
DIGONLINE | Oct 2013 – July 2016
SOCIAL MEDIA MARKETING MANAGER
Operated as the main social media contact and managed all paid online advertising campaigns including Google Adwords, Facebook Ads and LinkedIn Ads to reach meaningful audiences that are interested in our client’s products and services. Responsible for creating daily content for various social media channels such as Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. Provide clients with monthly, quarterly and annual reports to identify ROI and key metrics. Identified threats, opportunities and potential partnership through social monitoring. Conducted keyword research including cataloging and indexing target keyword phrases to create and update monthly reports for analysis. Analyze campaigns and translate qualitative data into recommendations and plans for revising client social media campaigns.
VOICES.COM | Dec 2009 – Sep 2013
SOCIAL MEDIA MANAGER
Coordinated the planning of all social media campaigns to grow customer acquisition and support annual revenue goals. Proudly advocated for the brand by engaging in online conversations through social networks including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest, Digg and Reddit. Created profitable lead generation by setting up sales appointments through online marketing initiatives. Contributed to the content creation of Voices.com’s online materials with online interactive webinars, blog posts, YouTube videos, podcasts and status updates through social media networks. Acted as the face of the brand as if my own reputation depended on it. Worked alongside C-levels, sales and public relations to support the company’s missions, visions and values.
FANSHAWE COLLEGE – 2009′
Public Relations and Corporate Communications
FANSHAWE COLLEGE – 2006′
Broadcast Journalism and Broadcasting