Google – Ashley Rose Davidson

There’s no doubt about it, we all know by now that Google is the #1 search engine online. With about 3.3 billion searches conducted every single day on Google, we would have to agree!

However, this massive number is just a small fraction of your actual relationship and interactive with Google. Think about it, there’s Google Places, Google Maps, Gmail, Google Drive, Google Docs, Google Adwords and more. This is why putting your business on Google is such a key component to your overall digital marketing strategy.

In order to understand the importance of having your business on Google, here are some of the reasons why you should Google My Business.

Be Found on Google – Well this was an easy one but it’s this is where your customers will look for you online. Playing hard to get: good for dating but bad for business. You want to put the right information about your business on search, maps and even Google+ so that customers can get in touch you. Your next customer could just be a click away!
Be Found Across all Devices – Customers are using mobile devices, tablets, desktops and even Smartwatches now to find local businesses. Whether you’re searching at home, on the road, or even switching between devices, you want your customers to find the same information about your business no matter what the device.
Get on the Map – A verified business can appear in Google Maps and be listed as a registered business within Google Places which makes it easy for customers to find your business. They can also search for your contact information, star ratings and online reviews of your business.
Connect with Customers – Getting closer to your customers should be a top priority. Build lasting relationships by sharing what’s new and responding to customer feedback is a vital way for your business to success nowadays. The Google+ follow button allows for customers to stay up-to-date with special offers, important news or updates regarding your business. The number of followers you have can also show up when your business appears in Search which can be seen as a social endorsement.
Jump on the Google+ Train – Strong online reviews and pictures of your business and products can help your business stand out to users online. You want to be able to keep your customers in the loop with status updates, news and special offers on your Google+ page. Your customers can hit the +1 button (which is seen as a “like”) and reply to the content which gives you a direct connection to their feedback.
Give Customers The Right Information – Don’t make it hard for your customers to find the right information about your business. Display the correct contact information, description of your business, hours of operation, website and more. When your business appears on Google, you are making it easier for customers to find information about your business, including hours or operations, contact information and even directions to your location.
Stay on Top of Reviews – Stay on top of your online reputation by managing all online reviews of your business, reply to them as your business and track your star ratings. Customer ratings and reviews will assist with managing all of the valuable feedback from your customers. This can also assist in the way you do business going forward by making any necessary changes to meet consumer demand.

Don’t miss out on any more searches of your business! Now it the time to get your business found by the right people.

Did you know that effective search engine optimization (SEO) techniques can significantly increase your website’s ranking? That means more visitors to your site! Today, the only thing more important than having a website is ensuring that your site is visible and currently reaching potential customers. Google Analytics has been proven to be an excellent tool for monitoring the progress and the performance of your website.

Google Analytics for your website will help you improve your overall digital marketing strategy as you can track your online campaigns and what’s driving traffic to your website. Also, if you are using social media for business, you can monitor the productivity and efficiency of your social media efforts by tracking social traffic to your website.

Take a look at some of the benefits and advantages of using Google Analytics and how it will improve your overall digital marketing strategy:

Real-Time Monitoring – This allows you to monitor activity as it happens on your website in case there are any glitches or downtime which enables you to respond right away. Real-Time allows for you to monitor how many people are on your website, their geographic location, traffic sources, interacted pages and goal conversions.

Search Engine Optimization – Google Analytics helps track the performance of your keywords on your website. In order to have a successful campaign, it helps to know how much traffic each of the keyword brings to your website. This will open up a world of information you probably never knew about visitors on your site such as top performing pages, visitor demographics, audience behaviour, what devices visitors are using to visit your website, etc.

Pay-Per-Click Advertising – Linking your Google AdWords with your Google Analytics account gives you the entire picture of customer’s behaviour; from ad clicks or impressions to conversions. Joining the accounts can help you analyze your customer’s activity on your website and can shed light on how much of your website traffic or sales comes from AdWords. There are many intricacies with pay-per-click advertising and Google Analytics plays a vital role in deciding how to spend your money effectively. Help manage the performance of your Google AdWords (pay-per-click advertising) campaigns.

You need to go beyond the basic information and have a comprehensive strategy to ensure your website is meeting your company’s overall objectives and marketing goals. We can help navigate and understand the most relevant information to help develop a digital marketing strategy for your business.