5 Ways To Make Content Go Viral

content-viral-ashleyrosedavidsonIt’s the golden question in digital marketing, “what makes something go viral?” I can tell you first hand, it’s not dumb luck! Carefully plotted with strategic timing is more like it. The secret sauce to viral content is a mix of evoking high arousal emotions, sharing practical information and having a positive message rather than a negative connotation.

If you’re looking to attract website traffic, content that is uplifting and appeals to people’s narcissism can be more stimulating than content with a negative connotation. Here’s an overview of what can help your content become more `sticky` and viral.

  1. People Want to Look Smart
    Before people share a piece of content; they evaluate its social currency. The better it makes them look, the more likely they’ll be to pass it on. Whether it’s sharing a political piece, something historical or relevant to their educational background it`s beneficial to create content that makes your audience look smarter when shared.
  1. Piece of History
    If there has been a new discovery, something monumental or even historical has happened people like to document it by sharing it to their social profiles. Good examples of this are when NASA landed a rover on Mars, September 11 tragedy or when America elected their first black President. Sharing a piece of history unties us all and makes you feel a part of the tribe.
  1. Being Practical
    Ever since the dawn of Pinterest, DIY has taken over the online world. People want to be able to “do it themselves” and be inspired to give it a try on their own. Creating content that offers advice, warns potential dangers or helpful tips is shareworthy because of the value it adds to your friends, fans or followers. Listicles are a style of article that works perfectly in this category as they are quick tidbits of easily retainable information.
  1.  Make Them Laugh
    Humorous content is most heavily engaged with because –bottom line everyone likes to laugh.  Funny content can be in the form of images, memes, quotes, videos, etc. But the most important part of making your audience laugh is to remain as genuine as possible.  A perfect example of this is IKEA`s 2015 campaign, “Experience the Power of a Bookbook“ which parody`s the launch of the new iPhone 6. It`s a perfect blend of light humor and product information which became extremely viral with over 18 million unique views!
  1. Tells a Story About Yourself
    Personality quizzes are a great piece of content that helps describe a person’s likes and interests. It helps to define themselves to their friends and give people a better sense of who they are.  People want to tell the world who they are and the story about themselves so create content that acts as a platform for the user to do so.

At the end of the day, no one can guarantee which content will receive 10 million views, but for the most part the content people share isn’t at random. The same practice can be adapted by businesses looking to become viral as well.

Going viral is a difficult thing to craft in content marketing and it’s not always guaranteed what will ignite a post to go viral. But by understanding the art of virality, you can potentially increase the likelihood that your content will be shared by your followers.

Get Your Business On Google

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There’s no doubt about it, we all know by now that Google is the #1 search engine online. With about 3.3 billion searches conducted every single day on Google, we would have to agree!

However, this massive number is just a small fraction of your actual relationship and interactive with Google. Think about it, there’s Google Places, Google Maps, Gmail, Google Drive, Google Docs, Google Adwords and more. This is why putting your business on Google is such a key component to your overall digital marketing strategy.

In order to understand the importance of having your business on Google, here are some of the reasons why you should Google My Business.

  1. Be Found on Google – Well this was an easy one but it’s this is where your customers will look for you online. Playing hard to get: good for dating but bad for business. You want to put the right information about your business on search, maps and even Google+ so that customers can get in touch you. Your next customer could just be a click away!
  2. Be Found Across all Devices – Customers are using mobile devices, tablets, desktops and even Smartwatches now to find local businesses. Whether you’re searching at home, on the road, or even switching between devices, you want your customers to find the same information about your business no matter what the device.
  3. Get on the Map – A verified business can appear in Google Maps and be listed as a registered business within Google Places which makes it easy for customers to find your business. They can also search for your contact information, star ratings and online reviews of your business.
  4. Connect with Customers – Getting closer to your customers should be a top priority. Build lasting relationships by sharing what’s new and responding to customer feedback is a vital way for your business to success nowadays. The Google+ follow button allows for customers to stay up-to-date with special offers, important news or updates regarding your business. The number of followers you have can also show up when your business appears in Search which can be seen as a social endorsement.
  5. Jump on the Google+ Train – Strong online reviews and pictures of your business and products can help your business stand out to users online. You want to be able to keep your customers in the loop with status updates, news and special offers on your Google+ page. Your customers can hit the +1 button (which is seen as a “like”) and reply to the content which gives you a direct connection to their feedback.
  6. Give Customers The Right Information – Don’t make it hard for your customers to find the right information about your business. Display the correct contact information, description of your business, hours of operation, website and more. When your business appears on Google, you are making it easier for customers to find information about your business, including hours or operations, contact information and even directions to your location.
  7. Stay on Top of Reviews – Stay on top of your online reputation by managing all online reviews of your business, reply to them as your business and track your star ratings. Customer ratings and reviews will assist with managing all of the valuable feedback from your customers. This can also assist in the way you do business going forward by making any necessary changes to meet consumer demand.

Don’t miss out on any more searches of your business! Now it the time to get your business found by the right people.

Defining Your Social Media Objectives

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Do you know what you want to achieve with social media? According to recent report by Constant Contact, over 50% of small businesses need help with their social media. While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting any goals. With a little planning, your business can use social media effectively and meet your objectives and goals.

So let’s start with the basics! Why is your company on social media? What are you working towards? What do you hope to achieve with social media? Every brand should have clear goals and objectives that its social media activity is trying to achieve.

If you’re unsure on how to define your goals, take a look at some of these common social media objectives:

  • Increase the overall traffic to my company’s website.
  • Increase your sales through lead generation and product promotion.
  • Attract new customers and connect with potential clients.
  • Generate awareness and increase word of mouth marketing.
  • Showcase my company’s products and services to fans and potential customers.
  • Increase your search engine optimization (SEO) results.
  • Put your business in front of your clients and customers.
  • Build loyalty and deepen relationships with your followers and customers.
  • Add another outlet to showcase and highlight the services you offer.

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Important Questions to Ask

Before you define your social media objective and goals, you need to ask yourself some important questions about your business. These questions will help to set a foundation on how your strategy should be structured.

Who are you talking to?
Creating a social media presence means you are building a fanbase. Followers, Fans, Members, they’re your audience and you want them to participate, share and engage with your shared content. By doing this will increase your reach through word of mouth marketing. It’s helpful to create a painted picture of your ideal audience.

What should I talk about on social media?
Social media is kind of like being at a party or event. Now picture yourself at this event, do you find yourself drawn to people who only talk about themselves? Probably not. Use this idea of a “party” when speaking to your audience. Ask yourself, why will these people want to connect with my material?

What’s in it for them?
People tend connect with businesses on social media because they will get something out of it. Perhaps, it’s a discount, special savings, exclusive content, entertainment or even education that helps their own agenda. Whatever the reason maybe, it’s not about you. So, give your audience what they want. Keep your audience in mind with every piece of material that is created.