By now, most companies and brands are using social media, however there are still many brands a
re struggling to understand how social media can fit into their business strategy. According to a study by digital marketing firm Acquity Group, 90% of 50 large retailers are currently active with Twitter and about only 29% use it to actively engage with their consumers.
Brands typically tend to ignore tweets from their followers because it can be seem as overwhelming to respond to every single inquiry. Twitter is all about having a conversation with your followers. It’s best when your company’s Twitter profile compresses of a mix of replies, retweets and tweets.
Replying to most tweets can be a great opportunity to showcase to the rest of your followers what great customer service and support you can offer as a company. As I always say, if one person has a question there will be 100 other people with the same question. It’s in your brand’s best interest to always follow up with a response.
It is my belief, that a majority of companies originally signed up for Twitter because someone in their office read an article online and said that they should join in to. This usually happens without even thinking of who would be responsible to manage those accounts. It can be more damaging to a brand to have a Twitter presence that is unresponsive than to not have one at all. If a follower’s tweet goes ignored, they inquiry comes off as unimportant and irreverent.
Type “@,” followed by the user’s name — with no space — and send out the tweet if you want to directly reply to the user. The recipient will be notified of your response, because they’re directly mentioned in the tweet. However, your response will be publicly available.
Do you reply to all of your Twitter mentions? Share below your strategies and techniques when responding.
As Social Media Manager with Voices.com, an online marketplace that connects brands with professional voiceover talent, I consider myself Voices.com’s #1 cheerleader and am a proud advocate and promoter for the company. I started with Voices.com in December of 2009 as the first Account Executive to help the development of our sales team. As an Account Executive, my primary focus was telephone sales by accurately representing Voices.com’s products and services to our customers.
However, my role significantly changed after attending PodCamp Toronto 2010, the “unconference” for new media enthusiasts, when they announced that Facebook pages are the new group! The entire marketing team understood the need to focus our presence and efforts to the creation of a company Facebook page. Since I have such a strong passion for social media, I volunteered my creative input, personality and time to our social media efforts to represent the brand online. Soon enough, a schedule was created for me to spend an hour a day updating all Voices.com social media channels, while maintaining my role as an Account Executive.
As our social media popularity grow online, my new role was clearly defined into a full position as Social Media Manager beginning January 2011. As Social Media Manager, I serve as the eyes and ears of the company while managing day-to-day social media activities online. I am actively engaged in the online community through conversations and answering customer needs through channels such as Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and many more. My love for Voices.com is translated through the content shared with our community, my positive attitude towards our customers and the love for connecting with people through social media.
Now it’s time to share your story. Comment below with how you got your current tech job.
Looking to find the right social media platform for your business? Instead of chasing the newest social media trend, you need to analyze which platform will be most effective for your business goals. What factors should you consider? How can you make your foray effective?
Before deciding what social media platforms to use for your business, you need to know what your goals are and what you hope to achieve. Ask yourself, what are your company goals? Are you looking to generate leads for your business or engage with existing customers? What message do you want to communicate? After you have defined your objectives, your decisions for which platform to use will be more clear-cut.
Factors to consider when deciding which social media route to follow include:
Investigate and Experiment
Trial and error is almost necessary when deciding which platform will best suit your company’s goals and objectives. Do your research beforehand to find out what each platform can offer, if there are any potential limitations and what the cost associated with using the each tool are
Listen to the Conversation
Listening to active conversations is crucial before you begin and it will be a key indicator for how active a social media platform is for your industry. If there isn’t much discussion going on about your brand or industry within a specific platform, it might be worthwhile to skip it. Try using real-time social media monitoring programs such as, Social Mention http://socialmention.com/ , How Sociable http://www.howsociable.com/ and Google Alerts http://www.google.ca/alerts
Profile Your Niche Market
After you have listened to the conversation, you need to profile your demographic and figure out who you are able to reach. This will help you filter down what platforms to focus on, once you know your niche market.
Age, sex, education level, location, languages.
You don’t want to jump on every social media band-wagon but it’s important to know what platforms are popular and being used often. Following social media trends will help your brand remain relevant, top-of-mind and in-touch with your customer’s behaviour and interests.
In this educational webinar, you’ll learn how to update your author profile, select the proper article formatting, upload an image for your articles and receive some tips on best publishing practices.
Join Social Media Manager, Ashley Rose Davidson and Voice Over Times Editor, Lin Parkin, as they give you the nitty-gritty on how to use WordPress to publish polished articles for Voice Over Times, the leading online voice-over news source.
Pinterest is fun and exciting virtual pinboard for sharing and viewing images!
Pinterest is a fantastic new social media site that allows you to organize and share pictures that you find on the web. Lots of people use pinboards to plan events, find inspiration to decorate their homes, share favorite recipes and learn new beauty tricks!
Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Pinterest is doing a fantastic job at connecting people all over the world based on shared tastes and interests through interactive images.
I have recently used Pinterest to find inspiration when decorating my new bedroom. I typed in the search engine bedroom, along with the colour I had in mind (Gray) and was amazed by the amount of images I found. Within seconds, I was on the right track to tackle my bedroom decor and with a modern flare. Along the way, I found a lot of interesting blogs that gave step-by-step instructions on how to execute what I found.
On June 14th, 2011 I will be joined with keynote speaker, Andrew Schiestel (tbk Creative), David Canton (Harrison Pensa) and myself Ashley Hall (Voices.com) for an informative and interactive morning workshop which will help London Chamber of Commerce members understand social media and to help build an online community for their brand.
Topics covered will include:
The communications field is in a global revolution. Learn what is happening and why.
Demystify the role of Facebook, Twitter, LinkedIn, YouTube and blogging in your communications plan.
Why most brands suck at social media and what to do about it
How to begin integrating social media into your company’s marketing & communication’s.
How to build an online community around your brand.
The communication process is successful when the sender and receiver can both equally understand the message that is being communicated. Unfortunately, most of the messages we send through various channels are only partially understood because of common communication barriers such as bypassing, differing frames of reference, lack of language skills and distractions.
A person’s frame is reference is formed by a combination of an individual’s experiences, education, culture, personality and expectations. Everyone brings their own completely different personal biases, prospects and predictions which can be a potential barrier. In workplace, there is a wide assortment of educational backgrounds which can work against the process because the receiver does not understand the purpose for the outcome. To overcome this barrier, the sender has to clearly state the desired results and the steps leading to the result. A strong business communicator must be aware of both frames of reference and also how the receiver will interpret the information.
Technology serves as a wonderful communication tool but digital distractions are becoming more of an issue in the workplace environment. Digital distractions such as cell phones, online chats and even emails can easily disrupt the employee’s focus of the task at hand. Employees are being faced with conflicting demands, multitasking, information overload and even staff shortage so overcoming the challenge of the remaining focused has become much harder in today’s workplace. To maintain focus, communicators must accept the challenges in encoding and decoding. Overcoming digital distractions can be accomplished by creating specific times when you check your email inbox, logging out of chat forums when needed, dealing with one message at a time, block unwanted incoming messages, becoming more ruthless when prioritizing your tasks and even putting your phone on ‘do not disturb’ mode. By following these simple suggestions the task could be completed much quicker with fewer interruptions.
Strong communication requires consideration of the person’s frame of reference and ignoring the interruptions both physical and digital to focus on the main objective. To overcome communication barriers the sender must adapt the message to the receiver, improve on their listening skills and plan for feedback. Clever communicators strive to avoid communication barriers by being aware of a person’s frame of reference and to dodge digital distractions. Only then we can foresee clear communication between the sender and the receiver to achieve more positive results.